By Jeff Fecke | July 24, 2008
I’ve gotta tell you, this might be the suckiest commercial I’ve seen in a long time.
Snickers TV Commercial – Get Some Nuts – video powered by Metacafe
See, it’s funny because a guy out power-walking is insufficiently manly, because he’s…uh…exercising in a way that Mr. T does not approve of. And that’s…bad? I guess?
This ad is suck from start to finish, from its implication that men must exercise in heterosocially-appropriate ways, which include wrestling (no homoeroticism there!) but not power-walking (because…uh…it looks weird), to its use of Mr. T as a paragon of manliness, to the unbelievably awful tagline, “Snickers: Get Some Nuts.”
Really? Really? This is what sells now? Because, you know, I’ve been eating Snickers for 34 years, but I can pretty much assure you that I won’t be after seeing this debacle. It’s homophobic, misogynistic, and misandrist. It sets up a ludicrous standard of masculinity, and ultimately is about discouraging people from exercising in a way they like, and encouraging them to eat candy bars — which is simply mind-bendingly moronic.
- The Worst People in the World
- Fear Leads to Anger, Anger Leads to Hate, Hate Leads to Suffering
- Two Minute Hate
- Sweet Jesus, I Hate Bill Clinton
- Guns Don’t Kill People, They Just Help People Kill People